Bitcoin (BTC) is a digital currency that operates on a distributed peer-to-peer network with a finite supply of 21 million bitcoin. There is no single individual that controls it and there is no central point of failure due to its global decentralised nature. The 21 million btc supply is the first creation of digital scarcity and a fundamental characteristic that makes bitcoin appealing to investors. Institutional fund managers are rapidly positioning their clients for the next bitcoin bull run that, should it play out similar to the 2017 cycle, will see hefty returns for those that position themselves with a highly weighted digital currency portfolio. Many investors treat their bitcoin strategy as an accumulation game with the dollar cost average (DCA) model. This is a long-term strategy where the focus is on averaging into a position over several years. Bitcoin self-managed superannuation funds have this view, where a long-term bitcoin acquisition strategy is in play. The employer superannuation guarantee (SG) contributions are used to purchase btc in quarterly instalments. The focus here is not so much on what the price of a bitcoin is at the time, rather a simple purchase of btc to add to the long term hodl supply.